I consider myself a Moderate, which we know means many things to many people.  In this instance, I am asking if Washington can be a little moderate too.

Can we be moderately sensible about our slogan?  Can we use something that makes moderate sense?  Can we use something that is only moderately embarrassing to the people that live here?

How about something that is only moderately insulting to tourists?  Is moderately catchy?  Makes our state sound moderately appealing?

They commissioned someone to pick a tourism slogan for our state, and the "SayWa" Slogan is really what they picked. 

http://www.komotv.com/stories/42395.htm

SEATTLE - Have you heard the new tourism slogan for Washington state? It’s "SayWA."  We ran it by tourist Marcy Heim.

"You mean like say what? Come to Seattle? Say What? Like that?" she asked.

No, not say WHAT.  It’s pronounced "wah" as in, say Washington.

"Oh, say Waaaah," she said. "We get it." 

Do you?  The new campaign pitches "wah" as the sound you’ll make when you see our state’s majestic mountains, rugged coastline and glorious sunsets.

I think it stands for "Say what were they thinking?"   "Say what genius came up with this one?"

When the $442,000 ad campaign goes nationwide at the end of the month, potential visitors will see the sites in Washington that are supposed to make your jaw drop, mixed with the slogan, "SayWA."

How about "Say what?  We paid how much for this?"

"Say Where are my tax dollars really going?"

You tell me, would this make you come here?  We have the most beutiful mountains, the best wines, awesome skiing, beautiful coastlines and the best microbrews and coffee in the nation.  All that and the best we can come up withis SayWa?

All it makes me wonder is why the other states get the cool slogans…Are we really doomed to always be moderately mediocre?  Say…maybe…