Ok, I am not about to start making some moralistic point here.  Rest your minds at ease. 

It’s just a TV commercial for coffee.  And that really is one of the lines, "Get up, get out of bed, you can sleep when you are dead…" as only some golden hued sadistic happy happy joy joy morning loving zombies can sing it.

I gotta tell ya, it is one of the creepiest commercials I have ever seen.  This is hell for the night owl/non-morning person.

http://www.boardsmag.com/screeningroom/commercials/2971/

Or go to the Folgers site http://toleratemornings.com/ and have a look around.

And enjoy that morning cup of coffee….

And if tonight my soul may find her peace
in sleep, and sink in good oblivion,
and in the morning wake like a new-opened flower
then I have been dipped again in God, and new-created.
~D.H. Lawrence

The voodoo priest and all his powders were as nothing compared to espresso, cappuccino, and mocha, which are stronger than all the religions of the world combined, and perhaps stronger than the human soul itself. 
~Mark Helprin, Memoir from Antproof Case, 1995

Seen also at The Daily Brief and The Anchoress