A while back I blogged my disgust at what I felt was the lamest state marketing slogan, the "Say WA"campaign.

Read it here:  SayWa (…ht the hell?) to the new State Slogan

Well the campaign, as I predicted was a brilliant flop, a marketing failure.

The Insider: State says ‘bah’ to ‘Say WA’ tourism slogan

What may go down in the books as one of the shortest-lived and least-loved tourism promotion slogans ever is officially kaput.

The Washington Department of Community, Trade and Economic Development says the state will no longer use the controversial tag line in its ads.

"Say WA" was unveiled earlier this year for a series of magazine ads that ran in Sunset, Smithsonian, Travel & Leisure and Budget Travel. Devised by ad agency Foote Cone & Belding, Say WA was a play on the two-letter postal designation for the state. The campaign was supposed to evoke those tourism moments when, to quote an earlier press release, "an experience becomes emotional. In Washington state, these moments form a plentitude, a series of endless discoveries, and each will make you Say WA in a new and different way."

Good.  It was lame and deserves to die in flames.

The readers of the various blogs that covered this fiasco came out in droves to suggest other alternatives that were relevent and friendly and effective.

Maybe someone at state level should pay attention to them.