Dec 29 2006
Democrats (Hillary too) learn how to appeal to evangelicals- Marketing
My initial thought was if you have to devise a strategy to gain their support, that may say something about whether you have conflicting values. But as I read more this became rather interesting.
Consultant Helps Democrats Embrace Faith, and Some in Party Are Not Pleased
As Democrats turn toward the 2008 presidential race, a novice evangelical political operative is emerging as a rising star in the party, drawing both applause and alarm for her courtship of theological conservatives in the midterm elections.
Party strategists and nonpartisan pollsters credit the operative, Mara Vanderslice, and her 2-year-old consulting firm, Common Good Strategies, with helping a handful of Democratic candidates make deep inroads among white evangelical and churchgoing Roman Catholic voters in Kansas, Michigan, Ohio and Pennsylvania.
Exit polls show that Ms. Vanderslice’s candidates did 10 percentage points or so better than Democrats nationally among those voters, who make up about a third of the electorate. As a group, Democrats did little better among those voters than Senator John Kerry’s campaign did in 2004.
10 percent may not sound like much, but it is actually a huge advantage.



