First up is NBC’s green campaign that sent Matt to the snow, Al Roker to the Equator and turned off all the studio lights during the news.

NBC Goes to ‘Ends of the Earth’ to Explore Climate Change

In what the Today show billed as a “first,” anchor Matt Lauer — shivering in the bitter cold — reported live from the Arctic Circle, correspondent Ann Curry reported live from Antarctica and weatherman Al Roker was live at the equator.

“An incredible broadcast from three extreme locations,” Matt Lauer said at the top of the show. He also admitted he was “freezing my you-know-what off,” as he reported live from a boat off Greenland.

Lauer said the Today show would bring viewers “stunning images” as well as information “that’s going to make you stop and think about the state of our planet — how we’re treating it and how it’s going to treat us.”

Hot Air posted some video and a couple of intriguing observations:

At halftime, Bob Costas tossed to Matt Lauer, who was standing in a bleak vista in front of what appeared to be a pack of sled dogs somewhere in the Arctic Circle. The crew bathed Lauer’s set with what looks like several hundred square yards of dazzling light. Judging by the scale of the Huskies compared to Lauer, the light zone must go 50 or 60 yards straight back and probably at least a similar distance across. So that lit space alone probably offset the studio lights that some pinhead decided to turn off in the studio as a show of green power, dude. Then there were the heaters to warm up the on-camera divas, the power to run the cameras and comm gear, and floating soot in the air by burning the candles.

Then there’s all the jet fuel that got burned up flying NBC’s vapid anchors, Lauer, Al Roker and Ann Curry plus crews and gear to remote locations. Yeah, turning those studio lights off really saved one heck of a lot of energy, NBC.